How To Start Your Online Store

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Here's a detailed outline of what you will learn in the 3-day workshop on starting your online store: Day 1: 1. Business Registration - Importance of registering your business - Step-by-step process of registering your business - Obtaining a GST number for your business 2. Brand Strategy - Understanding the significance of a strong brand - Defining your brand's mission, vision, and values - Identifying your target audience and unique selling proposition 3. Visual Identity - Creating a memorable logo that represents your brand - Selecting brand colors that evoke the desired emotions - Developing a consistent visual language across all platforms 4. Website Setup - Choosing and registering a domain name - Introduction to website design principles - Designing your website - Customising your website's layout and functionality Day 2: 1. Website Development - Setting up the backend systems of your website - Ensuring mobile optimization for seamless user experience - Integrating essential plugins and extensions - Integrating Google Analytics to monitor website traffic and user behavior 2. Email Marketing - Importance of email marketing for e-commerce success - Setting up automated email campaigns (e.g., welcome emails, abandoned cart reminders) 3. Payment Gateway Integration - Selecting a suitable payment gateway - Integrating your payment gateway with your website - Linking your bank account with the payment gateway for seamless transactions 4.Marketing Strategies - Developing a marketing plan for your e-commerce store - Leveraging social media platforms for brand promotion - Implementing SEO best practices to improve online visibility - Exploring paid advertising options (e.g., Google Ads, Facebook Ads) Day 3: 1. Shipping and Fulfillment - Setting up shipping options and rates - Integrating shipping carriers and automating the shipping process - Managing inventory and order fulfillment 2. Legal Aspects - Creating a comprehensive privacy policy - Establishing a clear refund and return policy - Ensuring compliance with relevant laws and regulations 3. Automation - Streamlining processes through automation - Implementing inventory management systems - Setting up automated order confirmation and tracking emails 5. Q&A and Next Steps - Open discussion and question-answer session - Providing resources

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